Make sure you stay connected to your customers during COVID-19 with our five top tips for social media.
Why social media?
Social media continues to be a dominant force, so there is no better time to build relationships with your existing customers and reach new ones.
We’ve put together some simple tips to help you get the most out of social media.
Tip 1: Choose your platforms carefully
There are so many platforms to choose from, each with different purposes. If you want to share photos of your products or completed services, try Instagram or Pinterest. If you want to get involved in industry news, try Twitter. As well as the main platforms, there are niche groups on Facebook that you might consider because that’s where your target audience is.
Now’s the time to research some new platforms and give them a try to see what works best for you and your business.
Tip 2: Keep your accounts consistent
Make sure you use your social media channels to create a consistent image of your brand. For example, use the same profile picture (for businesses this would normally be your logo or an image of your product) so you can be easily identified. Decide what your brand voice is and use it across all your accounts. Is it formal, jokey, friendly, sarcastic, inspiring? Keep it consistent.
Tip 3: Learn about your customers
Find out who your followers are. What do they like? What type of posts do they interact with? This will help you build a better understanding of your customers, and help you create better social media content for not just now, but also for the future.
Tip 4: Choose your content wisely
Don’t spam your followers with adverts. Make sure you include plenty of other content: news, updates, entertainment and education. Right now, news and entertainment are the best options. Share something that will brighten your followers’ day. Entertain them with a quiz or a video.
Tip 5: Follow, respond and engage
Relationships are two-way. If you want your followers to like and share your posts, make sure you are following them back, liking and sharing their posts and engaging with their interests – it’s a sure-fire way of increasing engagement.
If you want a marketing partner that is passionate about helping you grow your business then get in touch. It’s what we’re best at.
