Social media provides a 3:1 return on investment, claims IAB study
For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings. Research found four out of five consumers would be more inclined to buy a brand more often in the future after being […]
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