Getting your business, brand, service or product mentioned in the press is the gift that keeps on giving. A good media hit in a top publication or website can catapult your brand to the next level. And in most cases, it is far more valuable and far less expensive then an placing an advertisement.
While getting press coverage is often the goal, many people are missing an opportunity when they don’t use the resulting press clippings.
There is no reason you or if you use own, your PR firm should be doing all of that work if you’re not going to put it to some good use.
Below are seven different ways you can reuse your press clippings:
1. Put it in a portfolio or binder
Keep the clippings on your desk, or better still, in your reception area at all times. You can also create another binder that you use to highlight your most important stories and take that with you into meetings with prospective clients and employees.
2. Order reprints and display on office/store walls
Some reprints look better than the actual article. Buy a nice frame and pop it up on your office walls for all to see.
3. Create a newsroom or press section on your website
The press section is one of the first places that people will go when they want to know more about you. Always try to post your media hits within 24 hours.
4. Blog about it
The company blog is a good place to further the conversation and to include important points that may have been left out of the story. It can also be the place to correct any misinformation or misquotes.
5. Send a media round-up to your email list
Create an email list of important people that would care to read news about your business. Send them a quick note and link to the article(s).
6. Use social media
Tweet; Faceboook; etc.
7. Apply for business awards
Use all of the press coverage that you’ve received for a campaign to apply for business awards in your industry.
If you want a marketing partner that is passionate about helping you grow your business then get in touch. It’s what we’re best at.
